We previously provided details regarding the new Android logo back in June and gave an A+ grade to a patch up that could at first appear to pull in two unique bearings. The mobile operating system now has a more mature appearance thanks to the Android rebrand, which includes a new font with a pointed uppercase A. The robot mascot’s transformation into a three-dimensional character, on the other hand, defies flat design trends and gives the brand more personality.
As it gets ready to introduce the new identity on smartphones, Android has now shown images of additional applications. Furthermore, it looks similarly as great as we expected (see our pick of the best new logos for more motivation).
The new Android logo has so far only been seen in YouTube advertisements and presentations; however, it will now appear on boot screens and in other places in Android 14, which was expected to be released this week but has reportedly been delayed until October. As we remarked previously, the new logo appears to attempt to consolidate the smartest possible situation joining super-adjusted letters with a colossal sharp ‘A’ transcending way above them. Although it shouldn’t, it does, displaying a mature yet contemporary and expressive brand.
The rebranding effort, which was carried out with R/GA, also aimed to strengthen the connection between Android and Google. Director of Android Consumer Brand Management Jason Fournier writes in a blog post: By capitalizing the letter “A,” we are elevating the Android logo, giving it more weight when compared to Google’s. The new Android stylization more closely resembles Google’s logo and strikes a balance between the two, even though we’ve added more Android-specific curves and personality.”
In the meantime, a three-dimensional design gives the Android robot and the “bugdroid,” which is the robot’s head, different personalities for different applications, giving them a lot more personality. “We wanted the bugdroid to appear as dynamic as Android itself as a visual signifier of our brand,” says Fournier. We’ve also changed the robot’s whole body to make it easier to switch between digital and real-world environments, making it a versatile and dependable companion across channels, platforms, and contexts.”
I’m reminded of the LG rebrand by the robot. The tech company also introduced animated, three-dimensional characters with the intention of making the brand more entertaining and appealing to younger customers. Mascots in three dimensions appear to be becoming increasingly popular.