What is Nasce, Cresce, Ignora® today?

Today Nasce, Cresce, Ignora® is a dream come true. A dream that at just 18 years old, as a simple student, I transformed into a real project, even against any prejudice. I’m talking about prejudices because until 5 years ago, everything that has become a reality to be admired today was seen as anything but a job. I had to overcome skepticism in many areas (personal and otherwise) to stay focused on the main goal. The focus, the desire to do and the daily work have never been lacking and all this today allows me to say that Nasce, Cresce, Ignora® is much more than what I would have imagined. It is a registered trademark, a real company. To keep it working, there is really huge work behind the scenes. Our staff is numerous and competent as I never would have estimated 5 years ago.

Nasce, Cresce, Ignora® is above all a reality that with great pride I can affirm has become a point of reference (as well as entertainment) for millions of young people.

In hindsight, would you have done some things differently?

I could say yes for many reasons, but in reality I can’t complain about the results achieved with the Nasce, Cresce, Ignora® network. Of course, it goes without saying that a novice boy like I was a few years ago would have made several mistakes. Perhaps, especially in the early years, I could have dealt with some situations differently in which I had to learn the hard way that in the world there are not only honest people. And maybe I shouldn’t have questioned some things that later became certainties. But I would do exactly what I have done, indeed if possible I would also do much more. I have never lacked inventiveness and innovative projects, I just had to give priority to some in spite of others simply because it is not easy to manage many challenging projects in parallel, especially for those like me who also give the utmost importance to the single detail.

How and when did you understand the potential of your network?

I realized the potential of my network when reality made me open my eyes. As a good cosmic pessimist, I always tended not to enjoy the result and this often made me underestimate the potential of what I was building. I don’t want to brag about what I have achieved, but I must say that I was able to really see the potential of everything when very famous brands chose to join us for various projects. However, this has never created false expectations in me: I have always kept the right measure of things. I have always remained with my feet on the ground and everything I have achieved over time has allowed me to improve my vision and my business approach, trained me at 360 degrees in the management of services and marketing projects. To date I know the potential that Nasce, Cresce, Ignora® and the whole network that surrounds it possesses, but we are working to go further and further and achieve further positive results.

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