Star Trek and Kid Cudi Launch ‘Boldly Be’ Campaign in Epic Collaboration

Star Trek and Scott Mescudi, better known by his stage name Kid Cudi, have teamed up to announce a one-of-a-kind collaboration in honor of Star Trek Day. The collaboration exemplifies the upbeat and inclusive spirit of adventure, discovery, imagination, and, most importantly, hope that lies at the heart of the cultural phenomenon. The joint effort will send off Star Trip’s all-new “Intensely Be” crusade.

Kid Cudi’s original Star Trek-inspired song, an interactive gaming component, and a bold fashion collaboration with Star Trek that will debut in October are all part of the collaboration. At a later time, additional information will be made available.

“I grew up watching Star Trek with my dad who is single handedly responsible for turning me into a fan,” said Mescudi. “The most important thing to me is to be as authentic as possible. Star Trek’s mission has always been about having a hopeful future and when I was first approached about this project it was the perfect marriage of all the things I believe in – being brave and a hero by doing what’s right and fighting for freedom. I can’t wait to share my love of this incredible franchise with the world.”

The tenet of Star Trek’s IDIC (Infinite Diversity in Infinite Combinations), which is the foundation of the Vulcan philosophy that the vast variables produce truth, beauty, and strength, serves as the basis for “Boldly Be.” Following Mescudi’s introduction of “Boldly Be,” invites fans all over the world to celebrate their own selves by sharing their bravest moments and working together on stories and visuals that embody the enduring message of hope, authenticity, discovery, and more.