Automaker Citroen India on Wednesday launched its all-new model C3 with initial costs beginning at Rs 5.7 lakh (ex-showroom).
The company, which is a piece of the Stellantis group formed by the merger of two global auto majors FCA and Groupe PSA, has forayed into the quickly developing sub-4 meter segment with its new contribution.
The C3 comes powered with a 1.2 liter petrol powertrain labeled between Rs 5.7 lakh and Rs 8.05 lakh.
The company has introduced the model with two trims — 1.2 Puretech 82 mated with five speed manual transmission and 1.2 liter Puretech 110 with six speed manual transmission.
“With this launch, Citroen enters the mainstream B-hatch segment in India and we are confident the new C3’s customized comfort USP will make it appealing and extraordinary for consumers,” Stellantis India CEO and Managing Director Roland Bouchara said in a statement.
This is the first model from the company’s C-Cubed family of vehicles that are engineered and designed in India, for Indians, he added.
“With north of 90% confined parts in the C3, we are leveraging our strong supplier base, our R&D Center in Chennai, the vehicle get together plant at Thiruvallur and the powertrain plant at Hosur,” Bouchara expressed.
The C3 deliveries to customers will begin from Wednesday at 20 La Maison Citroen phygital showrooms across 19 cities in the country, the automaker said.
Citroen will likewise broaden its 100% direct online purchasing drive for the C3, it added.
Clients in over 90 Indian cities, including those external the dealer network, will be covered through this direct online initiative and can arrange straightforwardly from the factory.
Citroen India Brand Head Saurabh Vatsa said the model accompanies different features like 26 cm infotainment touchscreen and 56 customization choices.
The SUV-inspired hatchback, C3 is the first model in a family of three vehicles focused on the worldwide business sectors, developed and produced in India and South America.
Citroen said its teams in India and Paris have teamed up and developed the car with over of 90% localization.
The company as of now sells the C5 Aircross SUV in India.