Tom Brady is joining the NFT party.
The seven-time Super Bowl champion is launching an NFT platform called Autograph this spring. It will unite probably the greatest names in sports, entertainment, fashion and pop culture to work with creators to develop unique digital collectibles, an agent for Brady discloses to CNN Business.
Autograph will also produce NFT’s featuring Brady.
Dillon Rosenblatt, co-founder and CEO of Autograph, told CNN in an explanation: “Autograph will bring together some of the world’s most iconic names and brands with best in class digital artists to ideate, create and launch NFTs and ground-breaking experiences to a community of fans and collectors.”
NFTs, or non-fungible tokens, are pieces of digital content linked to the blockchain, the digital ledger system underpinning cryptocurrencies like Bitcoin and Ethereum. While those cryptocurrencies are fungible, which means you can exchange one Bitcoin for another indistinguishable one, each NFT is extraordinary. The blockchain permits purchasers and merchants to check authenticity and ownership.
A surge of interest has produced some astronomical sales and attracted interest from big celebrities. For instance, a artwork by digital artist Beeple recently sold for $69 million at Christie’s. Rock group Kings of Leon released their latest album as a NFT and Twitter organizer Jack Dorsey’s first tweet sold as a NFT for $2.9 million.
Brady and business person Richard Rosenblatt will serve as co-chairs of Autograph. The organization has also assembled a high-profile advisory team including Apple SVP Eddy Cue, Lionsgate CEO Jon Feltheimer, Live Nation Entertainment CEO Michael Rapino, DraftKings prime supporters Jason Robins and Paul Liberman, Cameo CEO Steven Galanis, Dodgers, Warriors co-proprietor Peter Guber and DraftKings North America President, Matt Kalish and Dawn Ostroff, advertising business officer at Spotify, among others.
Signature will also have interactive offerings like live auctions, physical product drops and in-person experiences.
Also, in case you’re wondering how much a NFT of the best football player ever may bring, simply take a gander at this previous end of the week. The most expensive trading card football history, a Tom Brady freshman card, sold for $2.25 million, beating a month ago’s record acquisition of $1.32 million by FitBit CEO and co-founder James Park.