The new Instagram Threads app has already reached 100 million users, which is significantly more than ChatGPT did. While Threads, which only launched on Wednesday, reached its goal in a matter of days, OpenAI’s chatbot passed the threshold after two months. The quantity of clients can be found in the Instagram application, which tracks the size of the Strings userbase.
The early success of Threads was evident almost immediately. It reached 2 million users in the first two hours, then steadily increased to 5 million, 10 million, 30 million, and finally 70 million. CEO Mark Zuckerberg stated on Friday that the launch has been “way beyond our expectations.”
Clients aren’t simply joining: they’re posting, as well. My colleague Alex Heath reported on Thursday that the app had already received over 190 million likes and 95 million posts.
However, because Threads is still in its infancy, we won’t know for sure if it will achieve the same cultural acclaim as Twitter did in the past. According to Instagram head Adam Mosseri, Meta isn’t trying to replace Twitter, and the company isn’t going to actively promote politics and hard news on the platform. However, Meta could end up being the preferred social media platform for conversations. Mosseri stated that although Meta “couldn’t be more psyched” about the launch week’s outcomes, “we don’t even know if this thing is retentive yet.”
According to a tweet sent by the company’s owner at the time, Elon Musk, in November of last year, there were approximately 260 million monetizable daily active users. It has recently informed advertisers that it has approximately 535 million monetizable monthly active users, according to The Wall Street Journal. However, external data indicates that Twitter’s traffic has been decreasing over the past few months, as CloudFlare CEO Matthew Prince stated in a post that traffic is “tanking.”