Ibis needs to change from economy hotel to lifestyle goal

A brand shake up is relied upon to see Ibis hotels go up against a more grounded lifestyle center and make social settings for visitors and non-visitors alike, including through the introduction of new entertainment, design and dining ideas.

The methodology is because of new client desires featured by an Ipsos contemplate led crosswise over six nations in the interest of ibis: 80 percent of respondents might want this new sort of hotel to be a social venue, where everybody, including “non-staying” visitors, feels welcome.

This denotes a repositioning of the ibis brand to one that speaks to “living spaces for everyone, that are flexible, welcoming and on-trend”.

To help the change, Ibis means to invite guests to a “life hub”, where anybody can come to rest, feast, meet individuals or enjoy live music. Results from the overview demonstrated that a dominant part of respondents (67 percent) has a preferring for having an entire scope of lifestyle conceivable outcomes inside a solitary area.

Ibis has chosen to make music an indispensable piece of the client experience to support social collaboration between every one of the general population going through its hotels. In 2019, in excess of 100 live exhibitions will be facilitated in ibis hotels with developing craftsmen, bolstered by headline artists, to perform in six key nations.

The brand is situating itself as an advertiser of new abilities and is intending to take the best of them to the Sziget Festival.

The ibis model is likewise advancing from a uniform andstandardised approach into an increasingly adaptable one, made conceivable by three new structure ideas. Chosen planners in Europe, Latin America and Asia have put together their ideas with respect to associating with the outside, giving the bar pride of spot and making the hotels equally appealing to travellers and local people.

Voyagers will have the choice to browse rooms that can suit one to six pax, contingent upon their prerequisites, or they can pick the Smart Room.

The brand is presenting a new range of dining alternatives. The bar, which ibis says fills in as the center point in hotels, will offer a customized menu and a mark visual personality. Ibis hoteliers can pick the idea most suited to the particular qualities of their customer base and tailor it as per their neighborhood so as to offer a menu that grandstands nearby dishes and new produce.

A pilot hotel for this new offering, ibis Zurich Messe Airport has inside its entryway made Charlie’s Corner, a bar dedicated to beer where the menu changes relying upon the season of day. In the first part of the day, clients can enjoy a coffee, while at evening they can find the Beer Wall and its wide determination of Swiss lagers. They can likewise appreciate local dishes, for example, “rösties”, in a pop-rock ambience.

Other new highlights of ibis incorporate the supplanting of the reception desk with mobile check-in. Upon landing, visitors are invited by an individual from the “ibis Smile Team” and complete registration customs at the bar or at the hall. Despite the fact that this new welcome organization requires the utilization of tablets and a proprietary mobile solution (PSM FOLS Mobile), it makes representatives less static and builds their connection with visitors, ibis said in an announcement.

The brand plans to take off mobile check-in to the whole international ibis network by 2022.

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