The Coca-Cola Company is revealing Dreamworld, another soft drink that purportedly has the kind of dreams. The beverage giant is sending off its fourth and final special edition of the year.
Coke described its new flavor in a press release, saying that Dreamland, “bottles up the Technicolor tastes and surrealism of the subconscious, and adds playfully vibrant flavor notes that evoke the boundless creativity of the human imagination to the unmistakable taste of Coca-Cola.”
The arrival of the new flavor is a section the organization’s work to draw in new Gen Z buyers through Coca‑Cola Creations, which will present a progression of surprising refreshments and encounters across physical and computerized universes.
Before Dreamworld, Creations carried out three specially prepared drinks. Starlight was space-flavorted, Byte was pixel-flavor, and the third enhanced was created with Grammy-designated maker, Marshmello.
“Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like,” Alessandra Cascino, Coca-Cola North America Operating Unit’s creative and shopper program director, said in a statement. “Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers … which we welcome.”
The soft drink likewise accompanies an Augmented Reality melodic experience made with electronic dance celebration, Tomorrowland, as well as a “Fantasy land roused computerized style assortment for the metaverse through an organization with DRESSX and that’s only the tip of the iceberg.”
Beginning Monday, Aug. 15, Dreamworld will be accessible in staple and corner stores across the U.S. There will be both normal and zero-sugar choices accessible, and it will be sold by the container and in jars.
Coca-Cola didn’t say how long this new flavor would be accessible.
