He talks about the benefits of corporate philanthropy and how it can positively impact societies and communities.
To work passionately and endlessly to achieve one’s desired goal is one thing, but to work vigorously to help create a positive impact in the lives of others through one’s work is a different thing altogether. Professionals and business owners need to realize the importance of being a part of the latter category, just like serial entrepreneur Ayodele Awoleye chose to be much earlier in his career.
Ayodele Awoleye, based in the US, is the one who has always made headlines with his excellent work in real estate, healthcare management, and multiple other businesses, with the latest being Maple Care Homes in Minnesota, United States, known for serving communities as a healthcare provider. Apart from being a serial entrepreneur, he is also a compassionate soul and a philanthropist whose selfless acts started way back during his college days and improved his soft people skills, making him more invested in the studies of humanities.
He highlights how, today, organizations and companies are expected to be more than just profit-making machines. People expect a lot more from them, like offering sustainability, contributing to communities, and making a positive difference in the world. Hence, he wants to discuss how philanthropy plays a crucial role in entrepreneurship.
- Enhanced CSR activities: Philanthropic companies demonstrate their commitment to corporate social responsibility (CSR). This helps them showcase to the world how they are not solely focused on making profits but also support causes and care about the well-being of others. This ultimately enhances a company’s reputation.
- A Positive Impact: The most apparent reason for supporting philanthropic work, he says, is to create a positive impact on people and societies. Organizations majorly work on social causes like poverty, education, health and environment, etc., eventually leaving a positive mark on societies.
- Excellent networking: An improved philanthropy-based business model can help companies network excellently. They can work with organizations with similar goals and values and connect with individuals that can later lead to new business opportunities.
- Admirable brand image: People quickly get attracted to and trust all those companies that support a meaningful cause. Supporting causes proves their commitment to society, leading to increased brand loyalty and an admirable brand image.
Ayodele Awoleye (@ayo_awoleye) emphasizes the need to adopt a philanthropy-based business model to increase employee engagement and, most notably, gain people’s trust worldwide.