One of the best music videos to appear on YouTube in recent years comes from 8cho. The hip new single, called “La Ley,” has surprised everyone with a catchy tune, inspiring lyrics, and a visually powerful music video. Its success is proven by the number of views on YouTube, which have already surpassed the 1 million mark.
It’s not the first time that 8cho shake up the Latin community on YouTube. Earlier this year, he released his first single, called “Flow Nuevo,” which also gathered over one million views in less than a month. Now, the artist is back to prove that that song wasn’t a one-hit-wonder.
“La Ley” is a powerful song with a compelling message – you cannot buy everything, no matter how much money you have. 8cho makes it quite clear through his heartening lyrics. However, you can see it even clearer in the lively music video which shows two protagonists learning this lesson over a day-long ride through surrealistic landscapes.
8cho is a Venezuelan-based artist, who now lives in Italy. The singer started his career when he was only 16 by releasing homemade records. Today, he collaborates with Upgrade Music from Miami, Florida to boost his popularity and take his career to a whole new level.